product design & branding
Culinary Crate is a branded cooking subscription box for customers who love to cook for enjoyment, who never have the ingredients they need to cook, or who get their recipes from multiple sources. The themed box includes a cookbook, apron, ingredients for one featured recipe, and an access code for an online hub of recipe videos, tutorials, reviews, tips, and blogs. My solution to this open-ended class assignment incorporates a clean yet engaging brand that utilizes geometric elements, sharp edges, and sans serif typefaces. The process of making Culinary Crate involved researching existing food boxes, drafting a position statement, and surveying four individuals about their cooking habits through a cooking questionnaire. Touchpoints created include a logo, apron, cookbook, packaging, and website.