Carrolltown Veterinary Hospital
Carrolltown Veterinary Hospital is an animal hospital for small pets in Eldersburg, Maryland. As part of a class project, I rebranded the existing business, creating a new logo, website design, business cards, sign, lanyard, and Instagram posts. My solution consisted of a clean brand with a fresh new look that matched the personality conveyed in the original building lobby design but that is now consistent across all touchpoints. I used a welcoming and bright palette of colors that pop and stand out from typical veterinary brands. In addition, I employed a fun, customer-driven approach to the website and social media design, conveyed through bold pet photographs and typography, pet profiles highlighting client pets, and dynamic paw print patterns.